What is Ghostwriting and how does it help grow my business?
Our journey together starts with a pen and paper. We perform for all clients, big, small, and in between.
First things first: We take notes and listen.
Let’s also be clear.
Ghostwriting is not freelance writing.
What’s the difference?
Freelance writers: create commoditized assets.
Ghostwriters: create specialized assets.
What does this mean for you?
It means we customize and create approaches for positioning you as an authority figure. Keep reading for 3 examples of how we do this.
Template 1 – The Frameworks
“Want to solve X? Follow 1–2–3.”
Every great business “How To” article or thread can be boiled down to this simple formula.
- Name the problem
- Pinpoint actionable steps
- Celebrate outcome
Voila. You’re now a “business thought leader.”
The difference between aspiring writers and professional writers-or aspiring leaders and professional leaders, always hinges on the individual’s ability to clearly communicate information. And the single most effective way to communicate information is to put it inside a box.
Boxes are easier to remember, organize, and store in our minds.
There’s a reason why “frameworks” are so enticing and sticky.
Template 2 – The Future
Business readers love speculating about the future.
So, for positioning yourself as an authority, speculate.
- Where is the future of your industry headed?
- Why? What’s your thesis?
- Cite 2–3 studies/stats
Hoorah! You did it.
There’s something about speculating about the future that puts you in a position of power. It typically doesn’t matter if you’re right or wrong—the simple fact that you’re willing to share what you THINK communicates authority, leadership, creativity, and confidence.
Template 3 – Category POV
Master-level business writers don’t hammer away about the brand.
They educate readers on the category.
- Share what’s wrong with the old category
- Name & Claim new category
- Describe the outcome after moving from old to new
This is called moving people “From-To.” You are helping them become conscious of all the problems they are currently experiencing, and then you’re educating them on all the ways those problems cease to exist from this new perspective.
You’re moving them FROM where they are TO where you want them to be.
The Takeaway
Our goal? Challenging the status quo, embracing innovation, and creating lasting, meaningful communication in everything we do. Driven by a vision to inspire change, push boundaries, we deliver difference making quality, making a difference.
Work with us
Reach out today and our team, will reply as soon as possible, so you can learn what’s possible.
Contact us and let’s move the needle together.
Beyond Grassroots 